New Balance Kids Family Festival

For those who wish to create joyful memories with their children on a warm spring day in May, pay attention to the New Balance Kids Family Festival. This event is a special Kids Walking Festival hosted by New Balance Kids, designed as a family-oriented festival where children and parents can walk, play, and enjoy various experiences together.

The festival will be held on Sunday, May 10, 2026, starting at 8:30 AM at the Peace Plaza of World Cup Park in Sangam, Seoul. The event is open to children aged 5 to 9 and their guardians, with children born between January 1, 2018, and December 31, 2022, eligible to participate. A total of 3,000 participants will be recruited.

The main programs include a Family Walking course of 1.5km to 2km. This course is designed to allow families to walk and converse while enjoying nature together. Additionally, an exciting Kids Challenge Zone will be available for children to release their energy, along with various experience booths. These programs aim to provide children with fun and a sense of accomplishment.

Participation registration will be conducted both online and offline. Online registration will be through a raffle application on the official New Balance website, accepting entries from Thursday, March 19, at 10:00 AM to Sunday, March 22, at 11:59 PM. Winners will be announced on Monday, March 23, at 3:00 PM, with the payment period from March 23 at 4:00 PM to March 24 at 11:59 PM.

On-site registration is also available, offering a special package that includes the highly popular 'FREEDLE X' from last year, available on a first-come, first-served basis. The FREEDLE X package includes shoes and one child participation ticket. For preschool sizes (160-230mm), the price is 119,000 won, and for infant sizes (120-150mm), it is 109,000 won. Adding extra participants to the event costs 50,000 won per person. On-site registration will commence on Friday, April 3, 2026, at 10:00 AM at four designated New Balance Kids stores (Sinchon Complex Store, Starfield Goyang Store, Starfield Hanam Store, Starfield Suwon Store) on a first-come, first-served basis. On-site registration requires ID verification and information input.

The online raffle package configurations include 2-person, 3-person, 4-person, and 5-person packages, with varying combinations of children and adult guardians. The online raffle package includes a T-shirt, hat, and sports towel keychain. The FREEDLE X package includes a children's T-shirt, FREEDLE X shoes, a children's hat, and a sports towel keychain.

This festival goes beyond a simple walking event, aiming to strengthen family bonds and provide children with a unique experience. Furthermore, the New Balance Kids Family Festival is a meaningful event where a portion of the participation fee is donated to vulnerable groups. Don't miss this special opportunity to create unforgettable memories with your family.

As a tip for participation, it's important to note that this event is popular every year, so be sure not to miss the application period. Detailed announcements can be found on the official New Balance Kids website and Instagram. The FREEDLE X package, in particular, is likely to sell out quickly, so it's advisable to apply promptly.